Built on Values, Invested in Community: Kendall Auto Idaho

The holiday season is a time for generosity, gratitude, and meaningful connection. To close out 2025, we experienced all three in a way we won’t soon forget.

We are incredibly thankful to Kendall Auto Idaho for their generous holiday donation and their continued commitment to our mission. Kendall’s support has always gone beyond generosity; it reflects a deep belief in acting on the causes they care about and showing up for their community in meaningful ways.

After Kendall recently acquired Bronco Motors, they shared how aligned the two organizations are in both values and vision. As Grant Peterson, former President & CEO of Bronco Motors, shared with us, Kendall and Bronco are very like-minded, both believing that if you want to take something from a community, you have a responsibility to put something back into it.

Kendall challenged Grant to match their holiday gift, and when we visited their office, we were surprised with not one, but two $5,000 checks. It was a powerful moment that perfectly captured the spirit of the season and the shared values behind the gift.

Grant reflected on Bronco Motors’ 55-year family business legacy, emphasizing how meaningful it was to see that legacy continue to do good through Kendall. He spoke candidly about giving back even when it’s hard, choosing generosity even when resources feel tight, because investing in people and community is what truly lasts.

We are deeply grateful for family businesses in the Treasure Valley who don’t just talk about values but live them. These relationships remind us that real impact is built through trust, integrity, and a long-term commitment to doing what’s right.

Because of partners like Kendall Auto Idaho and the Bronco Motors legacy, we can continue supporting veterans as they pursue education, professional development, and meaningful careers beyond military service.

Thank you to Tom Greene, Grant Peterson Jr., Norm Puga, and Tony Vaillancourt for your leadership, partnership, and unwavering support. Your generosity is creating real change and we are beyond grateful!